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Case Study · Bowles Carpentry

From scattered branding to one sharp identity.

Bowles Carpentry had different logos across Facebook, Instagram and Google. We brought them all under one brand kit.

Before
Old Bowles Carpentry logo — version 1
Old Bowles Carpentry logo — version 2

Two different logos, two different fonts, two different stories. No system, no recognition.

After
New Bowles Carpentry logo — designed by DigiTraffic

One logo. One kit. One brand customers actually remember.

The Brand Kit We Delivered

Swipe through the brand kit we built for Bowles

Six pages. One source of truth for every channel, vehicle, sign and post.

01 / 06
B
Bowles Carpentry
Brand Kit · v1.0
Cover
03 / 06
Colour Palette
Ink#0D1620
Stone#F7F5F1
Timber#BD7B30
Slate#4D473D
Colours
04 / 06
Typography
Display / Headings
Built right.
Archivo · 900
Body / UI
Measure twice. Cut once. We’ve been doing this in Ludlow since 2011.
Hanken Grotesk · 500
Type
05 / 06
Voice & Tone
Plain-spoken. Honest. Tradesperson to homeowner.
Say“Free quote, fixed price, no surprises.”
Say“Measure twice so you only pay once.”
AvoidBuzzwords. Jargon. Salesy fluff.
AvoidEmojis. Exclamation marks.
Voice
06 / 06
In The Wild
BAvatar
BOWLESVan Livery
BOWLESSign
BOWLESCard
Apply
View Full Brand Kit (PDF)
The Problem

Different Logo. Different Colours. Different Brand.

Your old socials still use the old logo. Your business cards say something else. Different team members design things their own way. Customers can’t recognise you twice.

Mixed signals

Three different logos across Facebook, Instagram and Google. Different colour. Different mood. Same business.

Every team member guesses

No source of truth for colours, fonts or tone. Each new asset drifts a little further from the brand.

Forgotten in 3 seconds

Inconsistent branding kills recall. Customers scroll past, never knowing it was you.

The Offer

A Complete Brand Kit. Built For Your Business. Yours For Free.

We audit your brand, lock in your colours, fonts and voice, and ship a kit you can use across every channel. No card, no catch.

Apply For My Brand Kit
7-day deliveryFrom application to PDF
Truly freeNo card, no upsell
Built for youCustom, not a template
UK designersReal people, real craft
What’s Included

Everything You Need To Stay On Brand.

Six core sections. One PDF. The single source of truth for every channel and team member.

Logo & variants

Primary, secondary, icon-only, light + dark versions. PNG and SVG.

Colour palette

Primary, secondary and neutral codes. HEX, RGB and CMYK ready.

Typography pairing

Heading font, body font, fallback. Web-safe and free to download.

Voice & tone

How you talk. Word lists. Phrases to use. Phrases to never say.

Application examples

Logo in context — on signage, vehicles, business cards and social avatars.

Do’s & don’ts

Visual examples of what works and what breaks the brand. Designer-proof.

Beyond The Kit

Branding Services We Offer.

The brand kit is free. If your branding needs more work, here’s the wider list of what we can do. Every scope is different — quote on application.

Logo Design

New logo from scratch — primary, secondary, icon, file pack.

Price on application

Logo Refresh

Modernise your existing logo without losing what people recognise.

Price on application

Full Brand Identity

Logo + brand kit + applied templates so you launch on-brand from day one.

Price on application

Brand Naming

Help finding the right business or product name. Trademark sanity-checked.

Price on application

Tagline & Strapline

One memorable line that captures what you do. Tested across formats.

Price on application

Print Collateral

Business cards, letterheads, flyers, brochures — print-ready files.

Price on application

Signage Design

Shopfront, fascia, banner, exhibition. Built to print-ready spec for any supplier.

Price on application

Vehicle Livery

Van and fleet design. Looks sharp on the road, easy for wrappers to apply.

Price on application

Brand Audit

An independent review of where your brand stands now and what to fix first.

Price on application

Need something else? Just ask — we’ll quote it.

Request A Custom Quote
Apply Now

Get Your Free Brand Kit Today.

Tell us about your business. We’ll send back a brand kit you can use across every channel — in 7 days.

  • Free, no card — not a trial
  • 7-day turnaround from application
  • Built by UK designers, not a template
  • Yours to keep — one-off deliverable
We typically reply within 2 hours during UK working hours.
Questions

Common Brand Kit Questions.

Is the brand kit really free?
Yes. No card, no trial, no auto-billed surprise. It’s our lead magnet — we believe once you see the quality of work, you’ll consider us for the paid services.
What if I don’t have a logo yet?
No problem. The free kit captures your colours, fonts, voice and usage rules. If you need a logo too, Logo Design is one of the paid services in the list above — we’ll quote it.
How long does it take?
7 working days from when you submit your application. Most kits land in 4-5. If you need it sooner, mention it in the form — we’ll do what we can.
What format does it come in?
A polished PDF brand kit (like the Bowles Carpentry example above) plus all source assets — logo PNG/SVG variants, colour codes ready to paste, and font links.
Will it work with my existing socials?
That’s the point. The kit gives you a consistent system you can apply to every new post and gradually retrofit on old ones — so your feed pulls itself back on-brand over time.
What’s the catch?
There isn’t one. The kit is yours to keep. If you want us to handle the design work or roll out the brand further, we have paid services. If not, you’ve got a brand kit and we’ve got your goodwill. We’re fine with that.
Last Step

Your Brand Kit Is One Form Away.

Apply now and we’ll have a custom brand kit in your inbox within 7 days. No card, no catch.

Get My Free Brand Kit
Free UK-built 7-day delivery
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